Creating Diversity

The video gaming industry's neglect of African and African American themes has led to a creativity gap marked by repetitive themes and racial stereotypes. This oversight not only perpetuates stereotypes but also fails to represent a significant and growing demographic of gamers of color in the U.S., who are increasingly shaping the market's future. With Black youth engaging more with gaming than their white counterparts, the industry misses a critical business opportunity by not featuring stories and characters that reflect diverse cultures and experiences.

Incorporating African and African American narratives into games is not just about representation; it's about enriching the gaming world with untold stories, cultural depth, and economic empowerment. By involving Africans and African Americans in game development, the industry can foster a more inclusive, vibrant, and socially impactful gaming ecosystem, resonating with a global audience and paving the way for a future where all narratives are celebrated.

Game Approach

• Identify Engaging Stories: Focus on captivating narratives from African and African American folklore—trickster tales, heroic quests, epic battles—that align with your game’s mechanics and audience.
• Collaborate with Cultural Experts: Work with specialists in African and African American cultures to ensure authenticity and avoid stereotypes, enriching your game with genuine insights and respect for traditions.
• Create Diverse Characters: Develop a wide-ranging cast that truly represents African and African American diversity. Aim for characters that are complex, relatable, and avoid clichés, covering their looks, attire, dialects, and backgrounds.
• Blend History and Fantasy: Mix real historical elements with imaginative folklore to achieve a balance between accuracy and creativity, offering an entertaining yet informative experience about African and African American cultures

Collaborative Environments

Augmented reality (AR) is the integration of digital information with the user's environment in real-time. Unlike virtual reality (VR), which creates a totally artificial environment, AR users experience a real-world environment with generated perceptual information overlaid on top of it.

Augmented reality has grown in multiple industries such as healthcare, e-commerce, architecture, real estate, and many more. And the fusion between the real and virtual world, existing in an AR environment, also achieves higher interactivity as a key feature of collaborative AR making interactive content richer.

Our Goal

• Create applications that provide elements to enhance real-world encounters.
• Create visual elements that medical professionals can use to improve patient care and recovery.